King Abdulaziz Center for World Culture

The world is evolving, transforming and changing, and Saudi Arabia is changing at an even more rapid pace. At the King Abdulaziz Center for World Culture (Ithra), we see human potential as the greatest source of change. This is why we are focused on accelerating that potential through encouraging creativity, inspiring minds, and empowering talent. Ithra is an all-purpose cultural destination. We have created an environment for transformative experiences to unlock the power of potential through mastery in arts, science, literature and innovation.